Bogotá, Colombia.- Grupo Puntacana received the Best Tourism Destination Campaign award in the Digital Tourism category with its campaign "The Colors of Puntacana" for Puntacana Resort & Club at the 10th #LatamDigital 2023 Awards held by Interlat. For a decade, they have celebrated the most important and highly recognized digital industry event in Latin America and the Caribbean.
Representing the company at the award ceremony were Jessica Rizik, Director of Communications and Public Relations; Marcel García, Design Manager; and Kamila Taveras, Communications Coordinator.
"Our campaign 'The Colors of Puntacana' is a creative endeavor that seeks to create a desire in the recipient to visit, explore, taste, and create new memories through the use of impactful images using color psychology," said Manuel Sajour, Executive Marketing Director of Grupo Puntacana.
Likewise, the pioneering tourism company in the Dominican Republic was nominated in the category of Best Tourism Campaign - Digital with "Your Destination Starts Here" for Punta Cana International Airport (PUJ), and in the category of Best Process Automation Project for its "Digital Communications Repository."
"This achievement demonstrates our constant commitment to innovation and excellence in the field of digital tourism, and to promoting responsible and sustainable tourism in the Dominican Republic," said Sajour.
On this occasion, 9 pillars and 54 award categories were presented, including the best projects in Digital Government, Digital Transformation, E-commerce, Digital Education, Digital Marketing, Digital Tourism, Data Intelligence, Digital Security, and Digital Entrepreneurship, belonging to all business sectors with a digital presence.
It is worth noting that the Ministry of Tourism (MITUR) received the Best Tourism Destination Campaign award in the Digital Government category with the campaign "Dale pa' lo Rincone."
About Latam Digital by Interlat
This prestigious recognition is awarded by the Latam Digital Awards, organized by @Interlat.co. For over 10 years, the event has focused on recognizing Latin American Digital Business Growth. https://interlat.co/latamdigital/
About Grupo Puntacana
Grupo Puntacana is a pioneering company in tourism and finance development that, over 53 years ago, had the vision to develop a destination and a real estate community in a remote, secluded, and paradisiacal corner of the Dominican Republic.
Through its sustainability initiatives and Corporate Social Responsibility programs, which have become a national and international benchmark, they promote a business model that contributes to job creation while fostering local culture and promoting environmental care.
https://www.grupopuntacana.com.do/es/
Instagram: @puntacanaresort
Facebook: @Puntacanaresortandclub
www.puntacacana.com
