Punta Cana.- Grupo Puntacana and the social protection program, Supérate, celebrated the first graduation of the Artecanas program, which seeks to provide the necessary resources and knowledge to achieve personal and professional goals, focused on handicraft production and offering training in personal and financial development.
"Beyond the strong social commitment embedded in our entrepreneurial DNA as Grupo Puntacana, and as mentioned in our organizational vision, there are many compelling reasons for us to focus on women," said Karina Guaba, Vice President of Human Resources at Grupo Puntacana.
During the event, Guaba emphasized the importance of initiatives like these, stating, "Specialized studies show that women in Latin America have been the main drivers in poverty reduction in recent years, and money in the hands of women always returns home, reflected in nourishment, health, and above all, in the example we women set for our children."
"Today, they not only become entrepreneurs, traders, and contributors to economic well-being, but also great environmental activists. Through this intervention, they transform a situation considered an environmental challenge into a successful business model," expressed Tito García, Deputy General Director of Finance and Administration of the Supérate program.
Throughout the three-month program, participants were able to learn about crafts, personal finance, self-love, and social media management. The created crafts will be placed in strategic sales points to generate profits that will directly benefit the entrepreneurs.
Teresa Adames Pérez, a program graduate, emphasized, "My venture, along with the pieces I learned to create in the lilas de agua workshops, has become my biggest life project. Thanks to this project, I have security, I feel like a new woman, and seeing my growth makes me feel happy and empowered."
About Grupo Puntacana
Grupo Puntacana is a pioneering tourism company in the eastern region of the Dominican Republic that, 53 years ago, had the vision to develop a destination and a real estate community in a remote, secluded, and paradisiacal corner of the Dominican Republic.
Through its sustainability initiatives and Corporate Social Responsibility programs, which have become a benchmark nationally and internationally, they promote a business model that contributes to generating employment opportunities while fostering local culture and promoting environmental care.
About Women SuperEntrepreneurs
It is an initiative that takes actions for the benefit of women participating in Supérate who have or aspire to start a micro-enterprise through support and socio-educational training to improve their living conditions.
This project is designed in three staggered stages, each aimed at creating a sustainable growth impact.
Its objective is to contribute to poverty reduction among women participating in Supérate through the design of specialized tools in micro-entrepreneurship with the support of public/private and international partnerships.
About Supérate
Supérate is the main social protection action line of the Dominican government, established by Decree No. 377-21, which also designates it as the comprehensive poverty-fighting strategy.
The program focuses on targeted social intervention through the integration of conditional cash transfers, socio-educational support, and linkage to state programs and services. It is structured around eight components: "Educational Inclusion," "Health, Food Security, and Emergency Support," "Economic Inclusion," "Housing," "Identification," "Care," "Supérate Women," and "Socio-Family Support."
Supérate also involves vulnerable families in the process of comprehensive development through co-responsibilities linked to subsidies, which contribute to food and nutritional security while promoting income generation for these families through investments in education and health of their members.
Instagram: @puntacanaresort
Facebook: @Puntacanaresortandclub
www.puntacacana.com
